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- What is Visual Search?
- What is Window Shopper?
- Who is Superfish?
- What can I window shop for with Superfish?
- How does Window Shopper work?
- Why is Window Shopper an add-on?
- What information do you keep about me?
- Which stores do you work with?
- How long do you keep my favorites?
- How do I remove Window Shopper?
- Why do I sometimes get products from a different category?
- What about global coverage?
- How come Window Shopper doesn't work on a particular site?
- Why does Window Shopper say it can't find any results for this product?
- On what platforms and browsers does Window Shopper work?
- How can I contact you?
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What is Visual Search?
Visual search uses images, rather than keywords, to find other images and information associated with them. Given an image query, the visual search software extracts visual features and searches through an index of images to
find those that are most similar to the query. Superfish has developed a general purpose, robust and scalable visual search system. The first implementation of the Superfish visual search is Window Shopper, which applies visual search to online shopping.
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What is Window Shopper?
Window Shopper is an add-on to your browser that offers a fun and fast way to
discover fashion. When you click on the next to a product image, Window
Shopper pops up and displays visually similar products from hundreds of stores
(we are adding more all the time). From these choices, you can discover your kind of
fashion products by simply telling us what you like or don’t like about the style,
color or price of a particular product. It only takes one product to start on the road to discovery.
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Who is Superfish?
Superfish is a young, privately held startup in Silicon Valley. We are technology enthusiasts and mathematicians who have been working for several years on visual search technology. Our vision is that visual search will one day allow people to use any picture at any time from any place as a search query. Our first offering enables fashion discovery by style on the web. We are backed by investors including venture fund Draper Fisher Jurvetson (DFJ) and its affiliate DFJ Tamir Fishman.
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What can I window shop for with Superfish?
At this time we support fashion categories including apparel, footwear, jewelry, handbags and accessories. We will be adding more categories in the future. If you would like to see Window Shopper covering more categories, or if you think there are other applications for visual search, please share your thoughts with us in the feedback section.
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How does Window Shopper work?
On our servers we maintain and constantly update a database of several million fashion products offered for sale on the Web at hundreds of stores. After adding Window Shopper to your browser, you will notice the Superfish [eye] next to product images. When you click on the eye, Window Shopper sends the product image to our visual search servers. These servers use fast algorithms and sophisticated mathematics to find the most similar products in our database. The search results are presented in the Window Shopper window, where you can further refine or expand your discovery process. If you find something you like and want to buy, a click takes you to the product page at the right store.
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Why is Window Shopper an add-on?
We want you to enjoy fashion discovery from the stores you know and like, for which the add-on approach is the perfect solution
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What information do you keep about me?
As you may have noticed (see our Privacy Policy), there’s no registration process to use Window Shopper. So we really don’t know who you are. We do track in aggregate what users look at so that we can improve our product.
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Which stores do you work with?
Our servers index millions of apparel, footwear, jewelry and handbag products from hundreds of stores including top US online merchants, leading department stores and scores of specialty retailers. Scroll down at the Superfish homepage to see a list of the stores.
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How long do you keep my favorites?
Your favorites (up to 25) are kept for as long as you keep your add-on. If you remove the add-on your favorites will be lost.
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How do I remove Window Shopper?
If Window Shopper doesn’t work for you, you can remove or disable it easily:
For Firefox, click on Tools >Add-ons>Superfish Window Shopper. From there, you can disable or uninstall. You may need to restart Firefox.
To disable on Internet Explorer, go to Tools > Manage Add-ons > Superfish Inc. > Window Shopper and then click disable.
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Why do I sometimes get products from a different category?
We search through millions of images by visual features. Sometimes, two products in different categories may share so many visual features that our algorithms think they are similar. (Likewise, if you type “Apple Jobs Cupertino” in a search engine you will get links to jobs at Apple and jobs picking apples in Cupertino, but perhaps no link in the first results page about Steve Jobs who is the CEO of Apple, Inc. in Cupertino).
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What about global coverage?
Although Window Shopper only works with U.S. merchants, we are curious if there's demand for this service in other markets. Let us know what you think in the feedback section or by sending us email to feedback@superfish.com.
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How come Window Shopper doesn't work on a particular site?
At this time we support fashion categories including apparel, footwear, jewelry, handbags and accessories. We will be adding more categories in the future. If you would like to see Window Shopper covering more categories, or if you think there are other applications for visual search, please share your thoughts with us in the feedback section.
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Why does Window Shopper say it can't find any results for this product?
You may be selecting an image that is not a fashion product. If it is in a fashion category we support and Window Shopper still can't find any results, then the product you selected is not in our index. Please be patient with us through the beta test period and let us know the site and product where you encountered this error by emailing feedback@superfish.com.
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On what platforms and browsers does Window Shopper work?
We currently support Firefox 3.5x for Windows XP, Vista, and 7 as well as for Mac OS 10.4+. We also support Internet Explorer 7 or 8 for Windows XP, Vista, and 7.
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How can I contact you?
Send us email at feedback@superfish.com.
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